LISTERINE
POWER TO YOUR MOUTH was such a powerful idea it became the global campaign for Listerine. We broke out of the old model of problem/solution advertising and focused on all the things a mouth does in day. A unique way to bring this idea to life.
LISTERINE
Part Two
Listerine, an 80 year old brand, was constantly trying new ideas to increase usage. Here are 3 we developed that made consumers think about mouthwash in a whole new way.
