Astrazenica
"Ode To Breathing"
When AZ came to us to brainstorm how they could create buzz around a new product introduction with a limited budget, they got more than they had bargained for. This was a game changer for the brand and opened their eyes as to how powerful a carefully crafted content play can be affective. OTB came to be. With the help of Icelandic director Erlendur Sveinssonr., the piece shows us how every breathe must be celebrated and cherished. After watching you would be guided to an unbranded website that had breathing tips and more information from AZ.
The results: 5,000 new scripts.